Tue. Dec 7th, 2021

Growth in retail sector and new product launches with introduction of new flavours are acting as key growth driver for UAE biscuit market.

According to TechSci Research report, UAE Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, 2025, the market is expected to witness a substantial CAGR during the forecast period owing to growth in retail sector and thriving e-commerce industry. Manufactures are focusing on new product launches and are coming up with some exciting new flavours which are attracting new consumers in UAE. Moreover, the increasing young population and changing lifestyle are also contributing to high consumption of biscuits as a snack in the country. In addition to this, increasing working population, influence of western culture and growth in tourism industry are some other key factors which are anticipated to propel the UAE biscuit market growth in coming years.

Furthermore, availability of international biscuit brands and increasing number of supermarkets & other departmental stores are also supporting the growth of UAE biscuit market. Apart from this, changing food habits of people has led to rising trend of food-on-the-go or ready-to-eat food which is likely to boost the growth of UAE biscuit market through 2025. Additionally, growing inclination of consumers towards high fiber, low fat, low calorie biscuits is pushing manufactures to use healthy ingredients such as oats, barley, wheat. Also, the outbreak of COVID-19 has significantly increased the demand for ready to eat, healthy food items with longer shelf life. This is also creating high demand for biscuits in UAE market.  

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UAE biscuit market can be segmented based on type, packaging, distribution channel and region. Based on type, the market can be categorized into crackers & savoury biscuits and sweet biscuits. Among them, crackers & savoury biscuits segment is expected to undergo high growth during the forecast period owing to the changing consumer preference and increasing demand for healthier alternatives over the conventional sweet snack options. Additionally, these biscuit are available in a wide range of flavors and companies have also started offering dips, creams, salsa, among others with these segment of biscuits to go along with.

Based on distribution channel, UAE biscuit market can be categorized into supermarkets/hypermarkets, convenience stores, specialist retailers, online and others. Among them, the online segment is expected to undergo fastest growth through 2025 on account of growing e-commerce industry and penetration of various international brands on these channels. Moreover, the door step delivery and convenience of shopping being provided on these platforms are contributing to growth of online distribution channel in UAE.

Major players operating in the UAE biscuit market are Mondelez International MEA, The Kellogg Company (Hassani Group of Companies), Britannia Industries Limited, ITC Limited, Food Manufacturers Co FMC (Ulker), Tiffany Foods Ltd, Al Yanbou, Gandour, Gulf Confectionery & Biscuit Co LLC and Rasti Lari Group of Companies. Leading companies are involved in growth strategies such as new product launches, collaborations, joint ventures and mergers & acquisitions.

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“Biscuits are gaining popularity among almost all sections of the population in UAE i.e. from a child to senior citizens. The organization of UAE World Expo and Qatar FIFA World Cup, 2022 is further expected to drive the UAE market growth in coming years. Manufactures are engaged in introducing biscuits in attractive packaging and in different sizes which is positively influencing the biscuit market growth,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based UAE management consulting firm.

UAE Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of biscuit market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in UAE biscuit market.


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