Tue. Dec 7th, 2021

Increasing demand for ready to eat and healthy snacking items are acting as key growth drivers for Saudi Arabia biscuit market.

According to TechSci Research report, Saudi Arabia Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others),By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, 2025”, the market is expected to witness a rapid growth during the forecast period on account of increasing consumption of both sweet and savory biscuits in the country and introduction of their healthier versions. The growing demand for ready to eat snacks due to increasing working population is also fostering the growth of Saudi Arabia biscuit market. Furthermore, growing health consciousness and rising consumer demand for healthier snacking options are pushing biscuit manufactures to come up with biscuit variants containing high nutritional values. This has also led to increased consumption of multigrain and digestive biscuits in the country.

Moreover, biscuits are also being used as a gifting option as companies are introducing them in attractive packaging and in different sizes. The outbreak of COVID-19 has further led to high demand for biscuits as they are having longer shelf life and are convenient to carry anywhere. In addition to this, growing population and changing lifestyle are some other key factors fueling the growth of Saudi Arabia biscuit market. The entry of international biscuit brands and thriving food & beverage sector is further anticipated to drive the growth of Saudi Arabia biscuit market in coming years. Also, increased number of biscuit manufacturing units and bakeries in the country are supporting the biscuit market growth.

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Saudi Arabia biscuit market can be segmented based on type, packaging, distribution channel, company, and region. Based on type, the market can be bifurcated into crackers & savory biscuits and sweet biscuits. Among them, crackers and savory biscuits are expected to undergo significant growth during the forecast period on account of increasing trend of consuming biscuits as snacks between meals.

Based on distribution channel, Saudi Arabia biscuit market can be categorized into supermarkets/hypermarkets, convenience stores, specialist retailers, online and others. Among them, the online segment is expected to undergo fastest CAGR during the forecast period owing to the associated low operational costs and capital requirement. Additionally, benefits of online shopping such as availability of wide range of options, doorstep delivery, competitive pricing, among others are further making the segment most desired distribution channel in the country.

Major players operating in the Saudi Arabia biscuit market are Mondelez AMEA, The Kellogg Company, Britannia Industries Limited, Food Manufacturers Co FMC (Ulker), Gandour, International Foodstuffs Co (IFFCO), National Biscuits Confectionery Co. Ltd., National food Company-Americana Cake, Deemah United Food Industries Corp.LTD.CO and Al Wefag Trading & Manufacturing (Haweek). Leading companies are involved in new product launches, partnerships, mergers & acquisitions as their key growth strategies to strengthen their position in Saudi Arabia biscuit market.

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“Saudi Arabia is evolving as a lucrative market for biscuit manufactures as people are ready to spend on convenient snacking items. The world’s top biscuit brands are there on the shelves of country’s supermarkets and are attracting potential consumers. Moreover, the sedentary lifestyle and influence of western culture is also booting the growth of Saudi Arabia biscuit market. In addition, rise in number of supermarkets, hypermarkets, convenience stores and departmental stores has augmented the growth of biscuit market in the country,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Saudi Arabia Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others),By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, 2025 has evaluated the future growth potential of biscuit market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia biscuit market.

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