Increasing consumption of milk and growing popularity of packaged dairy products are acting as key growth drivers for Saudi Arabia dairy market.
According to TechSci Research report, “Saudi Arabia Dairy Market By Type (Drinking Milk, Butter, Cheese, Yoghurt & Others), By Distribution Channel (Supermarket/Hypermarket, Grocery Retail, Discount Store, Online, & Others), By Region, Forecast & Opportunities, 2025”, the market is growing at a rapid pace and is anticipated to undergo a double digit CAGR during the forecast period. Key factors propelling the growth of Saudi Arabia dairy market are flourishing dairy industry and entry of new market players. The growing consumption of milk and other dairy products coupled with increasing awareness pertaining to the benefits of milk and related products are also accelerating the growth of dairy market in the country. Furthermore, popularity of packaged dairy goods and increasing inclination of consumers towards health & fitness are expected to fuel the market growth in next five years. Also, several international dairy product manufactures are gaining popularity in Saudi Arabia which is leading to flourishing dairy industry in Saudi Arabia.
Saudi Arabia dairy market is also growing significantly due to aggressive advertising being used as a key marketing tool by dairy product manufactures through various channels. Moreover, availability of dairy products in convenient packaging is also acting as a growth driver for the market. Apart from this, thriving e-commerce industry and increased circulation of dairy products on online channels are anticipated to augment the dairy market growth during the forecast period. The country is also witnessing establishment of large commercial dairy farms and manufacturers are adopting advanced technologies to meet the growing requirement for dairy products.
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Saudi Arabia dairy market can be segmented based on type, distribution channel and region. Based on type, the market can be categorized into drinking milk, butter, cheese, yoghurt and others. Among them, drinking milk segment held the largest market share until 2019 and is further expected to undergo fastest growth during the forecast period owing to growing number of health-conscious population who are aware about the benefits of milk consumption.
Based on distribution channel, Saudi Arabia dairy market can be segmented into supermarket/hypermarket, grocery retail, discount store, online and others. Among them, supermarket and hypermarket held largest market share in terms of revenue until 2019 owing to government’s effort to increase dairy productivity and availability of wide variety of dairy products in these stores. However, online channels are expected to undergo significant CAGR through 2025 owing to growing popularity of several e-commerce sites in the country.
Major players operating in the Saudi Arabia dairy market are Al Safi Danone Ltd, Nada Dairy, Nadec, Saudia Dairy and Foodstuff Company (Sadfco) , Ornua, Danya Foods Ltd, Al Amoudi Group, Almarai, Freisland, Pinar Dairy Food Co and Friesland Arabia Ltd. Leading companies are adopting growth strategies such as new product launches, mergers & acquisitions and joint ventures.
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“Saudi Arabia is witnessing shift in the consumption pattern of consumers towards healthier diet. Popularity of dairy products like ice cream and shakes are providing profitable growth opportunities for dairy market. In coming years, the country is expected to become one of the largest market for dairy industry with easy availability of these products on various platforms. In addition to this, increasing consumption of butter and cheese and boom in food &beverage industry are further supporting the growth of Saudi Arabia dairy market growth,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Saudi Arabia Dairy Market By Type (Drinking Milk, Butter, Cheese, Yoghurt & Others), By Distribution Channel (Supermarket/Hypermarket, Grocery Retail, Discount Store, Online, & Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of dairy market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Saudi Arabia dairy market.
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