Growing awareness among consumers regarding health benefits and rising obese population to drive the growth of global guarana market
According to TechSci Research,“Global Guarana Market By Product Form (Powder, Liquid), By Application (Confectionary Products, Fruit-juice based Drinks, Energy Drinks, Dietary Supplements, Cosmetics, Others), By Region, Forecast & Opportunities, 2025”, the global guarana market is expected to grow at a steady CAGR during the forecast period on account of increasing adoption of guarana for manufacturing dietary supplements. Hectic life of urban population has led to neglection of health, which has led to an increase in the number of chronic diseases. This has resulted in increased health awareness and consumption of healthy foods and beverages to prevent persistent problems. Increased awareness regarding health benefits of guarana-infused products which provide growth opportunity for guarana market. Guarana is used for the treatment of diseases such as diarrhea, joint pain, low blood pressure, headache and fever. Thus, increasing demand by the end-users is major growth factor for the global guarana market. High caffeine content of guarana is used to stimulate central nervous system, heart and muscles, which is the driving factor for the growth of guarana market. Due to health benefits of guarana, it is being used in shampoos, disinfectants, conditioners, which is another driver for the growth of market. Guarana seeds are known to have anti-hunger properties which facilitates weight loss among its consumers. Additionally, these seeds are beneficial to improve mental health and intellectual performance.
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The global guarana market is segmented based on product form, application, company and region. Based on product form, liquid segment is expected to dominate the market in the forecast period which is due to rise in the sales of energy drinks in Europe and North America. Based on application, energy drinks segment is expected to dominate the market in the forecast period owing to the easy availability of these energy drinks and high energy content.
Vitaspice Brasil Ltda, Prover Brasil for Export Ltda, Herboflora Produtos Naturais Ltda, Ambey Ltd, Duas Rodas Industrial Ltda, A R De Sousa Ribeiro & Cia Ltda, Natural Amazon Herbs Producao De Extratos Ltda, Iris Trade Inc., The Green Labs LLC., The Guarana Company are some of the leading players operating in global guarana market. The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share.
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“North America is expected to dominate the global guarana market during the forecast period on account of growing awareness related to the benefits of guarana. Growing health and wellness trends coupled with the increase in consumption of energy drinks is the major factor for the growth of guarana market in the region. Europe is the second region which is expected to dominate the market during the forecast period. Growing obese population and consumer demand for sugar-free, low-calorie, and functional food products is expected to fuel guarana market in the region. The increase in disposable income and expansion of retail market are also key driving factors for guarana market in the region.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Guarana Market By Product Form (Powder, Liquid), By Application (Confectionary Products, Fruit-juice based Drinks, Energy Drinks, Dietary Supplements, Cosmetics, Others), By Region, Forecast & Opportunities, 2025”, has evaluated the future growth potential of global guarana market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global guarana market.
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