Rising burgeoning middle class, increasing hygiene and sanitation awareness among consumers to drive India dishwashing detergent market.
According to TechSci Research report, “India Dishwashing Detergent Market, By Product Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Washing Soda, Tablets)), By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket /Supermarket, Departmental Stores, Online & Others(Direct Sell, Institutional Sales)), By Region, Competition, Forecast & Opportunities, FY2026”, India dishwashing detergent market is valued at USD403.34 million in FY2021 and is expected to reach USD564.11 million by FY2027F with a CAGR of 6.05% during 2022-2027F. Keeping dishes and utensils clean is the foremost part of practicing good kitchen hygiene and food safety for everyone. Anticipated growth in the market can be attributed to increasing population, rising standard of living, burgeoning middle class, increasing hygiene and sanitation awareness among consumers.
Moreover, consumers are paying more attention towards hygiene during the COVID-19 pandemic. Therefore, companies have started to advertise about the germ-killing properties of their products, which helped to increase the demand. Furthermore, India is likely to witness an increase in middle-class population on account of rapid economic development of the country. It is forecasted that over 500 million people will move into the middle- and high-income India bracket by 2030, Thus, with superior purchasing power and improving standard of living, consumers will increasingly aspire value-added and lifestyle brands. This will initiate massive increase in consumer spending. Companies have started focusing on product innovation to capture the India dishwashing detergent market. First, innovation in product was led by dishwashing bars, as a replacement for powders, which required more effort and water than bars. The dishwashing bars were centered on reducing the effort needed to clean dishes and on saving money in the long run. Then dishwashing liquids got introduced in the market. Since dishwashing liquids were much highly priced, there was a lot of shyness among Indian homemakers about shifting from dishwashing bars. However, with the gradual realization of the fact that lower quantities of dishwashing liquids are required to clean the utensils and that they are gentler on the hands, shifting to liquid cleaners has become rapid.
India dishwashing detergent market is segmented based on product type, distribution channel, and region. Based on product type, the market can be categorized into dishwashing bars, dishwashing liquid, dishwashing powder & others Among them, dishwashing bars segment dominated the market with a share of more than 72% by value in FY2021, followed by dishwashing liquid and is expected to maintain its dominance during the forecast period as well, as it is a pocket friendly alternative with better cleaning efficiency and convenient packaging. It is found that there is shift in Indian dishwashing market from powder to bar liquid. The bar will remain in the market due to its lower price. In India, ratio of rural population is higher than urban and urban population won’t prefer to spend more amount on dishwashing detergent and dishwashing liquid fall under premium segment. It is found that demand for dishwashing liquid is more in metro cities like Delhi, Maharashtra, Bangalore Pune. However, dishwashing liquid is more convenient to use, removes tough stain from utensils, generate large amount of lather and cause less wastage in comparison to bars as they do not have mushiness content.
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The distribution channel of the India dishwasher market is categorized into Independent stores/ grocery stores, hypermarket /supermarket, departmental stores, online & others. Independent stores/grocery stores have accounted for the majority share in India dishwashing detergent market in FY2021 followed by hypermarket/supermarket. Online channel is the fastest growing channel. The online channel in India is estimated to grow USD 4 billion by 2022, drastically higher than USD 1.2 billion in 2019. The growth would be largely propelled by affordable internet access and proliferation of smartphones across the country. The ongoing digital transformation is increasing India’s total internet user base to 829 million by 2021 from 687.6 million in 2019.
In terms of region, the India dishwashing detergent market is categorized into West India, North India, South India and East India. West India is the largest contributor in the India dishwashing detergent market, on account of the highest population and more disposable income.
Hindustan Unilever Limited, Jyothy Laboratories Limited, Fena Private Limited, Rohit Surfactants Private Limited, Patanjali Ayurved are the major market players operating in the industry. The players are focusing on strategic partnerships to expand their reach and maintain their competitive position in the market.
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“Companies are shifting from traditional retail to modern trade and e-commerce, the channels of the future. They are using e-Commerce channel to drive the new benefit segments and new formats and focusing on building online shelves on the e-commerce platforms with winning point of sale.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. communication. Companies like HUL have also created an online platform ‘Cleanipedia’ to help consumers with housekeeping and cleaning tips.
“India Dishwashing Detergent Market, By Product Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others (Washing Soda, Tablets)), By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket /Supermarket, Departmental Stores, Online & Others(Direct Sell, Institutional Sales)), By Region, Competition, Forecast & Opportunities, FY2026” has evaluated the future growth potential of India dishwashing detergent market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges, and opportunities in the India dishwasher market.
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