Tue. Dec 7th, 2021

Consumer convenience and increasing working women population are acting as key growth drivers for India ready-to-mix market.

According to TechSci Research report, India Ready-to-Mix Market By Type (Snacks Mix, Curry Mix, Dessert Mix, Others), By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to undergo a robust CAGR during the forecast period. Key factors fueling the growth of India ready-to-mix market are rise in population of working women which is leading to high disposable income of households coupled with the consumer convenience being offered by these products. Moreover,  thriving retail sector, both online and offline in the country is also acting as a major growth factor for India ready-to-mix market. Also, the availability of variety of dishes, thereby enabling the consumers to dish out their favorite preparations in moments just by reading the instructions written on the wrapper is creating high demand for ready to mix products in the country.

Additionally, manufacturers are also focusing on ensuring the quality and freshness of the food products along with maintaining their taste. This is helping in boosting the growth od India ready-to-mix market. Furthermore, increase in private labels in ready-to-mix food is merging as a new trend in Indian market and new retailers have started launching their own private label brands. Owing to the claimed better quality and high food safety standards, consumers are referring to private label ready-to-mix food products. However, stringent regulations being imposed by the Food Safety and Standards Authority of India (FSSAI) is posing as a challenge before manufacturers as these regulations keep on getting modified from time to time. Hence, the companies are expected to meet these standards and adjust themselves to comply with these regulations.

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India ready-to-mix market can be segmented based on type, distribution channel and region. Based on type, the market is segmented into snacks mix, curry mix, dessert mix and others. Among them, the snacks mix is expected to undergo fastest growth during the forecast period on account of increasing demand for products like rava dosa mix, dhokla mix, poha mix, etc. in the Indian market.

Based on distribution channel, India ready-to-mix market can be categorized into offline and online channels. The offline segment is further categorized into supermarket/hypermarket, convenience stores and independent small grocers. Among them, the online segment is expected to undergo high CAGR through FY2026 owing to the growing preference of average consumers for online platforms due to the fast paced life and rapid digitalization. Moreover, e-commerce sites are also providing wide-range of products and are also offering major discounts which is attracting Indian consumers.

Major players operating in the India ready-to-mix market are MTR Foods Pvt. Ltd., Gits Food Products Pvt. Ltd., ITC Limited, Bambino Agro Industries Ltd., Kohinoor Foods Limited, Ushodaya Enterprises Pvt. Ltd., iD Fresh Food (India) Pvt. Ltd., Haldiram’s Food International Pvt. Ltd., Maiyas Beverages and Foods Pvt. Ltd. and Rasoi Magic Foods (India) Pvt. Ltd. Key growth strategies being adopted by leading market players include new product launches, innovative packaging and investment on string distribution channels. 

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“Millennial population are the biggest consumers of ready-to-mix food products in the country. Rising urbanization and changing lifestyle has left less time to cook food at home. Hence, ready-mix-food is a convenient option for working population. The market is now witnessing entry of new and international food brands which is expected to augment the growth of ready-to-mix market in coming years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based India management consulting firm.

“India Ready-to-Mix Market By Type (Snacks Mix, Curry Mix, Dessert Mix, Others), By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online), By Region, Forecast & Opportunities, FY2026 has evaluated the future growth potential of ready-to-mix market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India ready-to-mix market.

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